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class="lanmu3">?？诨剿鞫嘣⒄鼓Ｊ?，推动乡村向新发展新业态串珠成链新图景焕发活力</td> </tr> <tr> <td height="30" align="center" valign="middle" class="zhengwen13-30"> </td> </tr> <tr> <td height="30" align="center" valign="middle" bgcolor="eeeeee" class="zhengwen12"> 时间： 2025-06-16 09:33:00 文章来源 ?？谌毡?/td> </tr> <tr> <td height="50" align="left" valign="top" class="neirong"> <div class="q4ew2aoacs0g" id="tex"> <div id="q4ew2aoacs0g" class=TRS_Editor><p align="justify">　　夏雨初霁，蝉鸣骤起。6月14日，在龙华区龙桥镇昌学动漫村的创作大楼内，人气漫画家“极乐鸟”（本名刘克）手中的电磁笔在数位板上轻盈游走。他抬眼望向窗外，只见蓝天如洗、白云舒卷，火山石老屋静卧于绿树红花间，古朴中跃动着生机。这熟悉的景致恰似他笔下那些充满生命力的场景。此刻，灵感如泉奔涌，他迅速低头，再度沉浸于漫画创作的奇幻世界中。此刻的昌学村，正以这样无声却充满张力的方式，生动诠释着?？谙绱逍乱堤呐畈龆?。</p> <p align="justify">　　近年来，?？谠低平绱逭裥恕Ｒ环矫娉中晟苹∩枋┙ㄉ瑁ü缆酚不?、管网铺设、环境整治等焕新村容村貌，夯实乡村业态发展基底；另一方面依托自贸港政策优势优化营商环境，以人才新政吸引资本与专业力量深耕乡村建设。如今，动漫文创、农旅研学、乡野咖吧、露营经济、海上运动等多元业态在椰城乡村串珠成链，既为乡土注入产业活力，更构建起农民增收的现代化产业体系，成为驱动乡村振兴的强劲引擎。</p> <p align="justify">　　<strong><font color="#993300">聚人气拓展乡村发展新业态</font></strong></p> <p align="justify">　　从观潮的风情民宿到静谧的海边书屋，从热闹的音乐餐吧到激情的水上运动，秀英区西秀镇荣山寮村处处焕发着生机与活力。随着“造梦乌托邦”民宿、辛生书屋、LandCross难得垮丝滨海文化俱乐部等新业态的相继落地，古老的渔村文化与现代元素相互交融，使这里成为市民游客争相打卡的热门目的地。</p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020250616347680419596.jpg" OLDSRC="W020250616347680419596.jpg" /></p> <p align="center">6月8日，在秀英区荣山寮村，市民游客正在夕阳下品尝地方特色美食。记者石中华摄</p> <p align="justify">　　新业态的兴起深刻改变了村民的生产生活方式。许多渔民抓住机遇，开起了农家乐、餐酒吧和民宿，成功实现转型创业。村里通过举办开渔季、沙滩市集等活动，吸引了大量游客，带动当地经济发展。今年“五一”假期，荣山寮村接待游客6.46万人次，同比增长151.97%。</p> <p align="justify">　　“夏天来溪头古琴村开启微度假简直太惬意了?！苯?，在美兰区灵山镇溪头古琴村游玩的市民梁甜赞叹道。除了采莲、挖藕，梁甜一家还体验了皮划艇、越野摩托等户外项目，度过了一个充实的周末。海南溪头古琴文化股份有限公司负责人介绍，“我们充分利用村里闲置资源，打造了艺术营地、沙漠玫瑰园、海钓俱乐部、星空研学、黎族非遗文创等多元业态。眼下正值采莲季，村里已接待2000余组家庭，不少村民在家门口吃上了‘旅游饭’?！?/p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020250616347680543015.jpg" OLDSRC="W020250616347680543015.jpg" /></p> <p align="justify">　　5月13日，美兰区灵山镇溪头古琴村优美的自然环境吸引不少市民游客前来休闲旅游。记者康登淋摄</p> <p align="justify">　　这个夏天，位于龙华区新坡镇的潭丰洋湿地科普中心依托湿地公园独特的自然景观，迎来了持续高涨的人气。作为将农业大数据服务、生态科普游学、特色农产品加工等多元功能有机结合的示范点，该科普中心近日成功入选全国城市儿童友好空间建设可复制经验清单。6月6日，一场别开生面的研学活动在这里火热展开，孩子们通过亲手制作简易净水装置，模拟湿地自然净化过程，在实践中深入理解湿地作为“地球之肾”的生态功能。</p> <p align="justify">　　参与活动的家长郑敏感慨道：“这里不仅环境优美、空气清新，还能让孩子们体验科学实验、非遗扎染、农耕实践等项目，这样生动的户外课堂比书本知识更让人印象深刻?！?/p> <p align="justify">　　<strong><font color="#993300">拓市场开辟特色产业新路径</font></strong></p> <p align="justify">　　在海口乡村振兴的蓝图中，特色产业成为破局关键。6月10日，由人力资源和社会保障部社会保障能力建设中心主办的AIGC培训师资研修班在龙华动漫产业园二期保明村举办。走进村落，多巴胺色系建筑错落有致，共享办公楼内数字游民共创合作，共享直播间里主播正推介IP潮玩。大量“文化出?！币滴翊诱饫铩把锓艉健?，覆盖漫剧、游戏等领域。入驻企业借助AIGC技术赋能数字加工贸易，让乡村与数字时代产生强烈共振。</p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020250616347680626486.jpg" OLDSRC="W020250616347680626486.jpg" /></p> <p align="justify">　　5月15日，在龙华动漫产业园二期保明数字创意街区，AI培训讲师正在向学员介绍AI工具在文案和视频创作中的应用。记者康登淋摄</p> <p align="justify">　　截至目前，龙华动漫产业园累计营收3.5亿元，总纳税额突破800万元。产业园一期昌学村已成功吸引来自全国各地的100余位动漫人才在此扎根，为产业发展提供了持续的人才支撑；二期保明村同样成绩斐然，已有近70家企业入驻园区，产业集群效应日益凸显。</p> <p align="justify">　　在乡村振兴过程中，每个乡村都发挥着自身独特的资源优势。美兰区演丰镇芳园国际艺术村凭借毗邻东寨港红树林旅游区的区位优势，实现了从空壳村到综合性旅游胜地的华丽转身。该村精心打造了“舌尖芳园”“避世雅居”“野趣乡游”等特色主题项目，通过发展民宿、农家乐、采摘垂钓等多元化产业，推动乡村文旅深度融合发展。每逢周末和节假日，村里的共享菜园、戏水摸鱼园、汉服馆等项目总是人气爆满，吸引大批游客前来感受别具一格的乡村艺术生活。</p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020250616347680714443.jpg" OLDSRC="W020250616347680714443.jpg" /></p> <p align="center">在美兰区演丰镇曲口村，市民游客正在体验赶海项目。记者杨鹤摄</p> <p align="justify">　　与此同时，琼山区旧州镇池连村也迎来了发展新气象。连日来，村内500亩荷塘花开正艳，呈现出一派醉人的田园风光。村民们穿梭于荷叶之间，娴熟地采摘着颗粒饱满的莲蓬，脸上洋溢着丰收的喜悦。这片荷塘原本是村里的撂荒地，经过改造后不仅成为乡村旅游的新亮点，更带动了莲子产业的发展。今年，村集体与杭州一企业达成合作协议，引进先进技术种植高附加值的水果莲子。这一合作既提升了莲子品质和经济效益，又延伸了产业链条，为村民创造了更多就近就业机会，实现了生态?；び刖梅⒄沟乃置妗?/p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020250616347680811724.jpg" OLDSRC="W020250616347680811724.jpg" /></p> <p align="center">5月21日，琼山区旧州镇池连村的百亩荷花，吸引市民游客前来打卡。记者苏弼坤摄</p> <p align="justify">　　C 共奋进绘就和美乡村新图景</p> <p align="justify">　　海口乡村新业态的蓬勃发展，其辐射效应已远超产业升级本身。这些新业态犹如投入湖面的石子激起层层涟漪，不仅改善了乡村整体面貌，更让广大农民的钱袋子实实在在地鼓了起来，获得感与幸福感与日俱增。</p> <p align="justify">　　6月11日，位于秀英区永兴镇的?？诨鹕嚼笾鹋┓旨鹬行囊慌煞泵Γと苏槔胤旨?、打包新鲜采摘的荔枝王。另一边电商主播们正热情洋溢地向网友推介?？诨鹕嚼笾ν?。个大饱满的荔枝王通过直播吸引着全国各地的消费者争相下单。</p> <p align="justify">　　6月6日，市民游客在秀英区永兴镇荔枝园体验采摘乐趣。本报记者石中华摄</p> <p align="justify">　　从农家院落到集中打包点，从田间地头到网络直播，处处可见果农、电商和物流人员忙碌的身影。?？诨鹕嚼笾ν踅柚チ某岚?，“飞”向了全国消费者的餐桌。?？诨鹕嚼笾ζ放圃擞行闹魅位剖本┳院赖厮担骸敖衲晡颐堑睦笾ν趼舫隽撕眉矍?，预计电商销售额有望突破2亿元。”</p> <p align="justify">　　这个荔枝季，秀英区石山镇建新村的昌道小院也玩出了新花样。他们创新推出“荔枝+”模式，打造了夜间采摘体验、荔枝林探险游等特色项目，吸引了大批追求新奇体验的市民游客?！鞍滋焯?，夜间采摘既凉快又浪漫，特别适合我们年轻人，趣味性十足！”游客周青兴奋地分享着她的体验。昌道小院的成功实践，成为海口火山荔枝产业融合发展的一个生动缩影。</p> <p align="justify">　　今年以来，?？谀壅⑵笠岛团┗Ш狭?，积极探索多元化营销模式，相继推出“火山荔枝+乡村旅游”“火山荔枝+民宿”等新业态，通过发展休闲观光农业和农耕体验项目，实现了产业链的有效延伸。这种农旅深度融合的发展模式，带动了村民增收、集体经济增长和乡村面貌改善。建群村委会儒林村的种植户林清进深有感触地说：“每年都有市民游客慕名前来采摘荔枝和黄皮，现在家家户户都住上了小洋楼，我们的生活真是越过越甜?！?/p> <p align="justify">　　在昌学动漫村，创作大楼里此起彼伏的键盘敲击声，奏响了数字创意产业的时代交响；在荣山寮村，渔民们收起祖传的渔网，成功转型为热情周到的“椰林服务员”，演绎着传统与现代的完美融合；而在连绵的荔枝林中，璀璨的灯火与游客的欢声笑语交织，绽放出乡村夜经济的蓬勃活力。展望未来，?？诮绦雍疗媚?，在这片广袤的椰城大地上，描绘出村美、民富、业兴的和美乡村新图景。（记者雷蕾邝晓霞陈丽园陈晓洁李欣）</p> <p align="justify">　　<strong>记者手记</strong></p> <p align="justify"><strong>　　<font color="#993300">乡村振兴既要坚守特色又要锻造长板</font></strong></p> <p align="justify">　　记者雷蕾</p> <p align="justify">　　漫步椰城乡野，火山岩缝间缀满枝头的荔枝映着骄阳，海岸渔村里桨板划破碧波的弧线与渔民转型的笑靥相映成趣。乘着自贸港建设的东风，海口正以政策为笔，以乡土资源为墨，在乡村振兴的画卷上书写着独具特色的时代篇章。</p> <p align="justify">　　乡村新业态的勃发，始于基础设施的“硬支撑”。昔日的荣山寮村泥泞难行，如今道路硬化拓宽、村容村貌焕然一新，为民宿、海上运动俱乐部等新业态发展铺就坦途，让传统渔村文化与现代潮玩碰撞出“流量密码”。溪头古琴村将闲置地改造为采莲池与皮划艇基地，潭丰洋湿地科普中心打造生态研学课堂并跻身全国儿童友好空间建设优秀案例。这些实践充分证明：只有夯实道路、管网、厕所革命等基建“里子”，才能培育文旅打卡、农旅体验等“面子经济”的沃土。</p> <p align="justify">　　在龙华动漫产业园，“极乐鸟”等100多位动漫人才正将火山村落的肌理转化为走向海外市场的动漫IP。这种“文化出海”新势力的崛起，得益于海南自贸港持续优化的营商环境，以及惠企政策、人才引进、税收优惠等政策组合拳的精准发力。</p> <p align="justify">　　基建筑基，政策赋能，文化铸魂。站在新的发展起点，海口乡村需要以系统思维破解深层发展命题：一方面要深挖火山文化、南洋文化、渔家文化等独特文化IP，避免“千村一面”的同质化发展；另一方面要加强产业规划引导，延伸产业链条，加大科技投入，提升产业竞争力与附加值。同时，要着力培育既通晓乡土文化又擅长电商运营的复合型人才，推动乡村从“流量场”升级为“生活场”。更重要的是，要始终注重生态保护与产业发展的平衡，让乡村既有“金山银山”的经济效益，又保留“绿水青山”的生态本底，通过坚守特色、锻造长板，持续奏响椰城乡村振兴的时代强音。</p></div> </div> <div class="q4ew2aoacs0g" id="PageLink" class="pagelink_xl"> <SCRIPT LANGUAGE="JavaScript">  </SCRIPT> <SCRIPT LANGUAGE="JavaScript"> createPageHTML("1", "0", "t20250616_8940986", "html"); </SCRIPT> </div> </td> </tr> <tr> <td height="40" align="center" valign="middle" class="zhengwen12"><table border="0" cellspacing="0" cellpadding="0" width="600"> <tr> <td></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> <td width="270" align="right" valign="top"><table width="260" border="0" cellspacing="0" 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