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<tr> <td width="640" height="25" align="left" valign="middle"><a target="_blank"><font color="#FF0000">中国文明网总站</font></a></td> <td width="320" align="right" valign="middle" class="zhengwen12"><script> var CalendarData=new Array(20); var madd=new Array(12); var TheDate=new Date(); var tgString="甲乙丙丁戊己庚辛壬癸"; var dzString="子丑寅卯辰巳午未申酉戌亥"; var numString="一二三四五六七八九十"; var monString="正二三四五六七八九十冬腊"; var weekString="日一二三四五六"; var sx="鼠?；⑼昧呗硌蚝锛分?; var cYear; var cMonth; var cDay; var cHour; var cDateString; var DateString; var Browser=navigator.appName; function init() { CalendarData[0]=0x41A95; CalendarData[1]=0xD4A; CalendarData[2]=0xDA5; CalendarData[3]=0x20B55; CalendarData[4]=0x56A; CalendarData[5]=0x7155B; CalendarData[6]=0x25D; CalendarData[7]=0x92D; CalendarData[8]=0x5192B; CalendarData[9]=0xA95; CalendarData[10]=0xB4A; CalendarData[11]=0x416AA; CalendarData[12]=0xAD5; CalendarData[13]=0x90AB5; CalendarData[14]=0x4BA; CalendarData[15]=0xA5B; CalendarData[16]=0x60A57; CalendarData[17]=0x52B; CalendarData[18]=0xA93; CalendarData[19]=0x40E95; madd[0]=0; madd[1]=31; madd[2]=59; madd[3]=90; madd[4]=120; madd[5]=151; madd[6]=181; madd[7]=212; madd[8]=243; madd[9]=273; madd[10]=304; madd[11]=334; } function GetBit(m,n) { return (m>>n)&1; } function e2c() { var total,m,n,k; var isEnd=false; var tmp=TheDate.getYear(); if (tmp<1900) tmp+=1900; total=(tmp-2001)*365 +Math.floor((tmp-2001)/4) +madd[TheDate.getMonth()] +TheDate.getDate() -23; if (TheDate.getYear()%4==0&&TheDate.getMonth()>1) total++; for(m=0;;m++) { k=(CalendarData[m]<0xfff)?11:12; for(n=k;n>=0;n--) { if(total<=29+GetBit(CalendarData[m],n)) { isEnd=true; break; } total=total-29-GetBit(CalendarData[m],n); } if(isEnd)break; } cYear=2001 + m; cMonth=k-n+1; cDay=total; if(k==12) { if(cMonth==Math.floor(CalendarData[m]/0x10000)+1) cMonth=1-cMonth; if(cMonth>Math.floor(CalendarData[m]/0x10000)+1) cMonth--; } cHour=Math.floor((TheDate.getHours()+3)/2); } function GetcDateString() { var tmp=""; 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cellspacing="0" cellpadding="5"> <tr> <td width="680" height="900" align="center" valign="top" class="neirong"> <table width="680" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="40" align="center" valign="middle" class="lanmu3">?？谕诰蛭幕诤?打造更受欢迎的旅游商品</td> </tr> <tr> <td height="30" align="center" valign="middle" class="zhengwen13-30"> </td> </tr> <tr> <td height="30" align="center" valign="middle" bgcolor="eeeeee" class="zhengwen12"> 时间： 2024-02-05 08:25:00 文章来源 ?？谌毡?/td> </tr> <tr> <td height="50" align="left" valign="top" class="neirong"> <div class="q4ew2aoacs0g" id="tex"> <div id="q4ew2aoacs0g" class=TRS_Editor><p align="justify"><strong> 原标题：?？谕诰蛭幕诤?打造更受欢迎的旅游商品</strong></p> <p align="justify"><strong><strong> </strong>特色“伴手礼” 一张可以带走的城市名片</strong></p> <p align="justify"><strong> </strong>1月28日，正值周末，走进位于水巷口的海边宽宽伴手礼店，各类海南特色旅游商品琳琅满目，不时有游客进来选购?！耙砸游现瞥傻氖称芳笆纹纷钍苡慰突队！钡昀锕ぷ魅嗽彼怠?/p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901789632.jpg" OLDSRC="W020240205306901789632.jpg" /></font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312">市民游客在位于水巷口的海边宽宽伴手礼店选购海南特色商品和文创作品。记者康登淋摄</font></p> <p align="justify"><strong> </strong>购，是旅游六大要素之一。优质的旅游商品购物系统是现代旅游消费体系的重要组成部分。在海南自由贸易港及国际旅游消费中心建设进程中，?？谝匝由炻糜尾盗次ナ?，推出能带走的“城市名片”，聚焦游客需求，将历史文化印记融入?？谠?，开发出更多游客喜爱的特色旅游商品，让游客留存“椰城记忆”。</p> <p align="justify"><strong> <font color="#800000">市场导向提升旅游商品创新力</font></strong></p> <p align="justify"><strong> </strong>“游客到一个地方旅游，带一些当地的特产回去给亲朋好友是人之常情?！焙Ｄ下糜挝幕页潞Ｑ笏?，只要旅游活动存在，旅游商品就永远都有市场。</p> <p align="justify">海南旅游商品众多，涵盖手工艺品、土特产、旅游服装、旅游有声读物等，其中珍珠、岛服、土特产、椰子制品是主要旅游商品。来海南的游客分为观光群体和休闲度假群体两类，其中，观光群体钟情于购买海南土特产，包括食品、饰品等，休闲度假群体则到免税店购物的较多。</p> <p align="justify"><strong> </strong>2023年年底，由海南省旅游商品与装备协会评选出的“海南100件最爱伴手礼”正式公布。在100件伴手礼中有19件以椰子为主要原料，还有不少结合了传统元素与现代工艺，诠释了传统文化与都市时尚相融合的独特韵味——有的从黎锦与旗袍中吸收设计灵感，有的以椰壳为材料并融入了皮具的设计，彰显了本土旅游商品的创新力，展现了海南深厚的文化底蕴、丰富多彩的物产资源。</p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901842614.jpg" OLDSRC="W020240205306901842614.jpg" /></font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312">这是海南特色商品——悬浮椰雕香炉。记者杨鹤摄</font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901870172.jpg" OLDSRC="W020240205306901870172.jpg" /></font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312">这是海南特色商品——漆椰雕高脚碗。记者杨鹤摄</font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901917783.jpg" OLDSRC="W020240205306901917783.jpg" /></font></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312">这是海南特色商品——椰雕和木雕制作而成的十二兽首香薰炉。记者杨鹤摄</font></p> <p align="justify"><strong> </strong>去年10月，2023?？诼糜紊唐飞杓拼笕淠唬笕税儆嗝懒⑸杓剖?、文创工作室、旅文企业参与，共收集了106件参赛作品。经过初审、复审、终审，最终《?？诔鞘形幕〖潜涮坊竦媒鹨?，《常青椰茶具系列》《?？谟∠笞楹鲜奖涮坊竦靡?，《椰城剪影明信片》《南海风情餐具系列》《五公祠小夜灯》获得铜椰奖。</p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901953687.jpg" OLDSRC="W020240205306901953687.jpg" /></font></p> <p align="justify"><font color="#000080" face="楷体,楷体_GB2312"> 在龙华区龙桥镇龙发村的椰格格（海南）文化科技有限公司，工作人员正在向记者介绍特色椰雕产品。记者杨鹤摄</font></p> <p align="justify"><strong> </strong>“旅游商品是旅游目的地文化、特色、生活的载体?！焙？谑新糜紊唐酚胱氨感峄岢の庵医∷担壳安欢贤瞥龅母骼嗪？谔厣糜紊唐飞杓苹疃?，希望能为?？诼糜紊唐沸幸档姆⒄勾葱露托滤伎?，吸引越来越多的新锐设计，把城市文化元素与旅游商品、艺术价值、实用功能、创意设计、市场需求相结合。</p> <p align="justify"><strong> </strong>2024年首届海南旅游商品好物节于2月2日在骑楼老街启幕，并将持续一个月。现场，海南老字号、名特优产品云集，为旅游商品展销创造了平台。</p> <p align="justify"><strong> </strong>“旅游商品作为国际旅游消费中心的重要组成部分，是延伸旅游产业链、扩大旅游消费、推动旅游业提质增效的有效途径?！焙？谑新梦木窒喙馗涸鹑吮硎?，将坚持以文化为内涵，市场为导向，品牌为引领，利用好优势资源，加快打造文化附加值高、市场竞争力强、品牌影响力大、海口特色突出的旅游商品体系，进一步提升?？诼糜紊唐返脑戳?、研发力、生产力、品牌力，激发海口文旅经济新活力。</p> <p align="justify"><strong> <font color="#800000">农旅融合强化农产品竞争力</font></strong></p> <p align="justify"><strong> </strong>“旅游商品对旅游收入的拉动作用是不可或缺的?！笔÷糜紊唐酚胱氨感岣涸鹑吮硎?，目前旅游商品是我省旅游业中最为疲软的部分，旅游业发达的国家，旅游商品收入往往占到旅游总收入的40%至60%，而我省旅游商品收入占旅游总收入的比重相对偏低。</p> <p align="justify"><strong> </strong>满足市场需求、提高消费占比，近年来，海口旅游商品的版图、素材也在不断扩张。在网络购物平台，输入?？谔夭?，除了类型丰富的椰子产品，也不乏大坡胡椒、云龙淮山等特色农产品。</p> <p align="justify"><strong> </strong>为加快旅游商品开发，推进乡村振兴工作，丰富?？谔厣糜紊唐饭└?，近年来，?？谑新梦木稚钊肴懈飨绱?，根据当地农特产品资源特色量身定制乡村旅游商品，并利用辖区内旅游景区、椰级乡村旅游点旅游扶贫商品销售区和电商平台等渠道，线上线下同步助农拓展销售市场，加快农旅融合发展。</p> <p align="justify"><strong> </strong>海口广袤的农村地区，自然环境优越，物产资源丰富，农旅融合产业发展潜力无限。大致坡镇昌福村火龙果和百香果尽享阳光雨露，果肉鲜甜多汁；红旗镇合群村的丘陵上，青金桔挂满树梢，番石榴压弯了枝条；新坡镇仁里村的密林里，野生鹧鸪茶郁郁葱葱，自然晾晒就可造就一杯好茶；石山镇火山岩地区结出的荔枝个大饱满、口感清甜，广受消费者青睐……?？谑刈÷趟嗌?，将农特产品转化为旅游商品，为农民收入增添了又一条渠道。</p> <p align="justify"><strong> </strong>“昌福福礼”“仁里仁礼”两大类旅游产品一经亮相，就吸引了市民游客的注意，延伸了乡村旅游消费链条。大坡胡椒经加工包装后形成更具地方特色的胡椒产品，如胡椒砖、胡椒粒、胡椒饼干等，常以大宗采购、线上商城、线下实体店等方式销售，深受广东、福建、北京、浙江、上海等地消费者喜爱。</p> <p align="justify"><strong> </strong>“推进农产品转化旅游扶贫商品，可补充乡村旅游商品供给短板，延伸乡村旅游消费链条?！焙？谑邢绱迓糜涡岣涸鹑怂?，从市场的角度出发，打造更多独具地方特色的乡村旅游商品品牌，可以吸引更多市民游客走进?？诘拿览鱿绱?，在欣赏乡村美景和品尝乡村美食的同时，丰富乡村旅游体验。</p> <p align="justify"><strong> <font color="#800000">文化赋能激活文创作品研发力</font></strong></p> <p align="justify"><strong> </strong>旅游商品产业的发展，创新是永恒主题。</p> <p align="justify"><strong> </strong>1月31日，在海南省博物馆内的文创商店，椰雕挂件、南海拾贝书签、南溟奇甸考古盲盒、海捞瓷修复盲盒等文创礼品各具特色。正在参观的重庆游客陆臻莱说，很喜欢?？谡庵旨扔械钡匚幕厣钟惺涤眯缘穆糜紊唐?。去一个地方旅游带回几件当地特色旅游商品，也是对行程的一次回味。</p> <p align="justify"><strong> </strong>近年来，?？谄锫ダ辖治幕ビ邢薰疽劳欣辖治幕厣?，开发包括骑楼老街咖啡在内的一系列旅游商品，推出的生椰拿铁冲调饮品，入选海南100件最爱伴手礼。该公司负责人杨明哲说，旅游商品需要形成一个有机的系统，集“作品征集、赛事评选、展览展出、行业交流、信息打通、产品交易”于一体，以赛创新、赋能、提质、促产，实现旅游商品产业全链条同频发展。</p> <p align="justify"><strong> </strong>“发展旅游商品，要有精品意识、创新意识?！苯昀?，持续推出鲜椰乳、活性多肽和椰子能量棒等新商品的海南南国食品实业有限公司董事长刘汉惜说，产业发展壮大不仅要有好的产品，还要有好的营销。</p> <p align="center"><img style="border-left-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-top-width: 0px" alt="" src="./W020240205306901991684.jpg" OLDSRC="W020240205306901991684.jpg" /></p> <p align="center"><font color="#000080" face="楷体,楷体_GB2312">?？谛潞９鲎奥胪房驮俗酆鲜嗯φ灸诘暮Ｄ咸厣唐罚钍苡慰颓囗?。记者石中华摄</font></p> <p align="justify"><strong> </strong>“随着海南自贸港、国际旅游消费中心建设的持续推进，未来?？诼糜喂酃?、休闲度假的游客数量将会大幅度提升，随之旅游购物需求也会日益增强。旅游商品的发展必然会成为?？诼糜尉玫囊桓鲂碌脑龀さ?，发展特色旅游商品产业是十分必要的。”?？谑新糜紊唐酚胱氨感嵯喙馗涸鹑怂?，目前?？诖邮侣糜紊唐飞拖垡孕∥⑵笠稻佣?，资本密集度低，研发人才缺乏，难以形成具有核心竞争力的资金和人才优势。因此，?？谛枰蛟斐鲆慌哂斜就撂厣糜紊唐芳疤厣牌放疲迪致糜尉玫母咧柿糠⒄?。（记者祝勇实习生崔喜涛）</p> <p align="center">记者手记</p> <p align="center"><strong>让本土旅游商品走出深闺</strong></p> <p align="center">记者祝勇</p> <p align="justify"><strong> </strong>放眼国内外，购物天堂旅游形象的打造，绝不能缺失本地旅游商品的身影。</p> <p align="justify"><strong> </strong>免税购物的火热场景，让人看到海口旅游购物的光明前景。本土特色旅游商品与免税商品都属于旅游商品范围，辩证地看，两者相辅相成。一方面，免税购物为本土旅游商品带来更广阔的客源市?。涣硪环矫?，两者形成有效的互补，在免税购物的同时，也把“椰城记忆”带回家。</p> <p align="justify"><strong> </strong>“越是民族的，越是世界的”。作为本土旅游商品首先需要充分体现本土特色，这就意味着海口旅游商品企业要顺应市场，进一步挖掘本地资源，做好传承和创新工作，大力推进旅游商品开发，提升旅游商品整体发展水平和市场竞争力。</p> <p align="justify"><strong> </strong>当前，?？诼糜紊唐反嬖谛∪跎?、人才技术力量不足等问题，很多具有本土特色的资源藏在深闺，没有得到充分开发和利用。如何立足本土，推进旅游商品产业集聚，发现和培育旅游文化创意人才，创造出具有本土特色的名优品牌旅游商品，是?？诼糜紊唐菲笠档鼻澳酥两窈笙嗟背な逼谀诘闹匾挝?。</p></div> </div> <div class="q4ew2aoacs0g" id="PageLink" 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